- Services
- Social Media Strategy and Management, Email Campaigns
- Industry
- Food retail
- Year
- [START MONTH AND YEAR] to present
Their story
Tayo's Afro-Mart is a local African and Caribbean food shop with a loyal following of regulars who come back for the products, the dishes and the people behind the counter.
The challenge
Tayo's had loyal regulars, but very little that brought new people through the door. Content went out when there was time, with no clear message, so the shop wasn't reaching nearby customers who would love it. The goal was simple: get more people to know Tayo's, and give them a reason to visit.
Our approach
Show the food, the people and the shop. We built a content plan around what makes Tayo's worth the trip, used short video on TikTok and Instagram to reach local customers, and used email to keep regulars coming back.
01 THE FOOD
Products, dishes and what's new in store, shown up close.
02 THE COMMUNITY
The culture, the customers and the people behind the counter.
03 A REASON TO VISIT
Offers, seasonal stock and moments that get people into the shop.
WHAT WE DELIVERED
- Content strategy and a monthly content plan
- Reels and carousels for Instagram and TikTok
- Email campaigns
- Posting, community management and monthly reporting
The result
+15%
brand awareness in two months
+10%
footfall in store in two months
[Ask Marian at Tayo's for a one or two line quote]
Want more local customers through the door?