ABOUT
A strategy studio with a designer's eye and a UX brain.
Obaayaa Kwarteng
FOUNDER AND BRAND STRATEGIST
OKWDESIGNS started when I was trying to build my own fashion brand and realised how hard it is to get the brand side right without help.
I began as a graphic designer, moved into brand identity, then spent five years as a UX/UI designer in tech, working on product flows, design systems and user research. That taught me to design for how people actually behave, not just how things look.
Somewhere along the way I fell out of love with design for its own sake and in love with the strategy behind it. Now that's where every project starts.
15 to 20
brands worked with
5 years
as a UX/UI designer in tech
Speaker
at branding webinars and talks
What we believe
Strategy before style
A beautiful brand with no clear position is just decoration.
Design for real customers
Every page and post should make it easier for someone to choose you.
Keep it simple
Clear plans, clear pricing and a project board so you always know what's next.
The team
Obaayaa Kwarteng
Founder. Strategy, UX/UI and design
Dutch
Development and operations
"She was extremely good at interpreting my vision for the brand."
Paula Oyinkan, The Paula Oyinkan Show
Let's talk about your brand.