- Services
- Brand Identity, Web Design, Website Development
- Industry
- Podcast and media
- Year
- 2024
Their story
The Paula Oyinkan Show is a podcast dedicated to inspiring women to become the best versions of themselves.
The challenge
Paula had a clear mission and a growing audience, but every episode and post looked a little different, with nothing tying the show together. There was also nowhere to send new listeners.
Our approach
We focused on creating a cohesive, inspiring identity that reflected the show's mission: empowering women to step into their best selves.
01 STRATEGY
Women ready to become the best versions of themselves. We positioned the show as a warm, trusted voice for that journey.
02 IDENTITY
Feminine and elevated: a polished, aspirational look that matches the women Paula speaks to.
03 LANDING PAGE
One home for the show, built to turn new visitors into subscribers and regular listeners.
WHAT WE DELIVERED
- Brand identity
- Landing page design
- Website development
The result
876
subscribers in the first month
763
new followers in the first month
"Obaayaa was honestly such a dream to work with! She was extremely good at interpreting my vision for the brand."
Want your brand to feel this considered?